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Email & Database Marketing Specialist 

resume-library  |  United States  |  

United StatesUnited States (US)
Information Technology/Other
Work Type:
Work Time:
Full Time


Email & Database Marketing Specialist


Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.

We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences, and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that's why we work with each member of our team to help them dream, discover, grow and realize their own full potential.

Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference -and who love to help others win. Join us.


We are currently seeking an Email & Database Marketing Specialist to support the digital development of consumer facing messages, including batch-send emails, automated emails and SMS messages.

Specific responsibilities include, and are not limited to:

* Coordinating and executing campaign-based email sends by working with the marketing and creative services teams to align content with email best practices (ex. recommend ideal content layouts or content features, make copy edits, etc.)

* Updating automated marketing workflows/journeys in Salesforce Marketing Cloud

* Working & collaborating closely with outside vendors: ex: Bluecore, Wunderkind

* Executing A/B tests in order to improve email engagement rates and conversion rates

* Launching SMS marketing campaigns & optimizing existing triggered campaigns

* Contributing to email or SMS performance reporting and CRM metrics analysis

* Staying up-to-date on industry trends and regulations (CCPA, GDPR, etc.), ISPs, monitoring tools and best practices

* Staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability; recommending changes to Wilson Family of Brands' email program where opportunities are found


This role requires a bachelor's degree and 1-2 years' work experience in an email or marketing-related role. Additional familiarity with any of the following would be preferred:

* Ecommerce

* Sporting goods or lifestyle apparel / "athleisure-wear" industries

* Knowledge of best email practices

* Proofreading and marketing copywriting

* HTML/CSS or languages like AMPscript or Jinja for personalization use cases

Other qualifications include:

* Ability to juggle multiple competing deadlines and responsibilities

* Strong attention to detail

* Ability to understand and integrate feedback from partners who are not channel experts

* Excellent verbal and written communications skills

* Ability to make judgements about marketing comms to determine if a message will 'make sense' to the target consumer


Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:

* Medical, dental and vision

* Pre-tax transit discounts

* 401(k) with company match

* Life insurance

* Paid maternity/paternity leave

* Professional development opportunities

* Volunteering programs

* Team building outings

* Discounts on Wilson and Amer Sports products

* Smart casual dress (yes, jeans every day!)

* On-site health club

* Summer hours

* Company-sponsored sports leagues/teams

* Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.