Paid Acquisition SpecialistSan Francisco, CAMarketing – MarketingFull-timeThe Marketing team at Carta is small but growing fast.
We’re focused on driving growth for Carta by increasing brand awareness and generating demand for our products and services for companies, investors, lawyers, and employees.We’re looking for a Paid Acquisition Specialist who’ll help shape strategy, test new channels, and scale current channels efforts.
You’ll own and help set the paid acquisition budget and work closely with the Growth Marketing team to drive awareness, leads, and revenue, while optimizing LTV:CAC.ResponsibilitiesLead the growth of a variety of acquisition channels, including paid search, paid social, review websites, display, video, podcasts, and more.Grow inbound volume generated from paid campaigns, while improving efficiency and LTV:CAC.Manage current agency relationships, ensuring they are hitting goals while increasing volume and efficiency.Drive a rigorous testing program, aiming to continuously launch, analyze, optimize, and scale new strategies and channels.Monitor, analyze, and optimize all campaigns on a daily or weekly basis.Partner with designers and writers to develop and optimize ad creative, while staying on brand.
Collaborate with team members to develop landing pages that improve conversion rates.Report on impact on revenue, develop forecasts, and set media budget with Finance team.Qualifications1-2 years of paid acquisition, media planning, or growth marketing experience.Execution experience across Adwords, Facebook, LinkedIn, Twitter and other platforms.Deep experience with ad technology platforms, analytics and BI tools, and A/B testing tools.Understanding of marketing attribution, tracking, and pixel implementation.Strategic, tactical, and analytical you’re comfortable setting a strategy and owning multiple acquisition programs.Great collaborator and are excited to work with various teams at Carta to manage paid acquisition.Carta is creating the ownership network that maps the world's assets.
Check out who we are and how we work here.At Carta we want to create an environment for Carta's owners - you - to do your best work, by offering competitive benefits and perks: We are committed to WELLNESS: - Health, dental, vision, and life insurance - Competitive PTO and unlimited sick timeWe are committed to INVESTING IN YOUR FUTURE: - 401k matching programWe are committed to A SUPPORTIVE WORK ENVIRONMENT: - Commuter benefits - Catered lunch and unlimited snacks - Cell phone stipendWe are committed to LIFELONG LEARNING: - Unlimited reimbursement for work related books - Fast paced work environment geared towards professional growthCarta is a Series E company and is backed by many of the best investors in the world including Social Capital, Union Square Ventures, Menlo Ventures, Spark Capital, Meritech Capital, Tribe Capital, Andreessen Horowitz, Lightspeed Venture Partners, and Goldman Sachs Principal Strategic Investments.