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Manager, Shopper Marketing 
(Job)

resume-library  |  United States  |  

Ref:
PARTNER-3XJYZF
Direct:
Employer:
Location:
United StatesUnited States (US)
Category:
Management/Management
Work Type:
Permanent
Work Time:
Full Time
Tags:
job,united-states,resume-library

Description 

Manager, Shopper Marketing

Business Unit Overview:

At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team!



Brand:

With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen. 



Location Description:

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 



Responsibilities:

Overview



The Post Consumer Brands Commercial Strategy Team is looking for a strong leader to be the next Shopper Marketing Manager for to manage all shopper marketing excluding Walmart & Kroger. This individual will leverage a cross-functional team in creating the strategy and execution of Shopper Marketing efforts for Post Consumer Brands. The ideal candidate is someone that can thrive in a fast-paced, results-driven environment, and create strategies & programming to drive significant growth in the Cereal category. This role drives PCB growth by improving the shopper experience, engaging, and converting the shopper by:



Translating insights into developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper



Partnering with the Sales Leadership Teams to sell-in best in class shopper marketing programming that integrates equity and customer strategy



 



Responsibilities and Accountabilities



Incorporate strategy & insights from Brand, Category Development, Category Management, and Insights into Shopper plans



Thought leader that architects shopper marketing strategy for Key Accounts by defining key problems to solve as well as identifying future growth opportunities



Allocate Shopper Marketing budget, based on balancing customer vs. PCB priorities and overall customer segmentation



Drive customer and internal team alignment by developing strong working relationships across the organization



Develop detailed in-store activation plans by customer, with input from cross-functional partners (e.g., brand teams, sales, Commercial Strategy & Execution [CSE])



Own annual shopper marketing planning in JBP process, supporting Trade Marketing



Manage customer level execution to ensure Shopper team maintains execution consistent with plan



Monitor performance by team and retailers with agreed upon action plans (e.g., KPI tracking) and open feedback loop to identify opportunities where PCB can close gaps with key customers



Measure ROI (with finance) to inform plans in future years



Manages shopper marketing planning process to coordinate plan creation with team



Involved in Joint Business Planning while supporting Trade Marketing team



Support CSE lead in Shopper Marketing spend planning



Approve and validate shopper marketing plans



Empower team to successfully execute in-store with retailers



Translate understanding of customer level Go To Market into how PCB can win, surfacing opportunities and communicating them across & beyond the CSE



Provide rigorous analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming



Oversee Shopper/Dollar General A&M Budget and proactively influence brand investment strategy while establishing clear accountability for funding of each event



 



 



Qualifications:

Requirements



 



Education



4 year degree or equivalent experience



 



Experience



BBA in Business or Marketing; MBA-preferred with at least 5-7 years of CPG experience



Strategic thought leadership with strong ability to influence and collaborate across functions



Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations



Creative thinking and problem solving skills



Strong verbal and written communications with ability to persuasively sell



Demonstrated ability to develop and cultivate relationships



Agency management preferred



Travel Required: 15%



Relocation Eligible: Not Eligible for Relocation



Other Characteristics



Ability to bridge from higher level PCB strategies to specific retailer-level plans



Executive presence to represent Shopper Marketing in discussions with Trade Marketing, Customers, Finance, & Sales



Understanding in-store marketing role in broader brand & channel strategies



Ability to coach team on "what good looks like"



 



 



Post Holdings and Post Consumer Brands provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.