The Job Auction Country

Share On

Manager, Shopper Marketing 

resume-library  |  United States  |  

United StatesUnited States (US)
Work Type:
Work Time:
Full Time


Manager, Shopper Marketing

Business Unit Overview:

At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team!


With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen. 

Location Description:

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 



The Post Consumer Brands Commercial Strategy Team is looking for a strong leader to be the next Shopper Marketing Manager for to manage all shopper marketing excluding Walmart & Kroger. This individual will leverage a cross-functional team in creating the strategy and execution of Shopper Marketing efforts for Post Consumer Brands. The ideal candidate is someone that can thrive in a fast-paced, results-driven environment, and create strategies & programming to drive significant growth in the Cereal category. This role drives PCB growth by improving the shopper experience, engaging, and converting the shopper by:

Translating insights into developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper

Partnering with the Sales Leadership Teams to sell-in best in class shopper marketing programming that integrates equity and customer strategy


Responsibilities and Accountabilities

Incorporate strategy & insights from Brand, Category Development, Category Management, and Insights into Shopper plans

Thought leader that architects shopper marketing strategy for Key Accounts by defining key problems to solve as well as identifying future growth opportunities

Allocate Shopper Marketing budget, based on balancing customer vs. PCB priorities and overall customer segmentation

Drive customer and internal team alignment by developing strong working relationships across the organization

Develop detailed in-store activation plans by customer, with input from cross-functional partners (e.g., brand teams, sales, Commercial Strategy & Execution [CSE])

Own annual shopper marketing planning in JBP process, supporting Trade Marketing

Manage customer level execution to ensure Shopper team maintains execution consistent with plan

Monitor performance by team and retailers with agreed upon action plans (e.g., KPI tracking) and open feedback loop to identify opportunities where PCB can close gaps with key customers

Measure ROI (with finance) to inform plans in future years

Manages shopper marketing planning process to coordinate plan creation with team

Involved in Joint Business Planning while supporting Trade Marketing team

Support CSE lead in Shopper Marketing spend planning

Approve and validate shopper marketing plans

Empower team to successfully execute in-store with retailers

Translate understanding of customer level Go To Market into how PCB can win, surfacing opportunities and communicating them across & beyond the CSE

Provide rigorous analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming

Oversee Shopper/Dollar General A&M Budget and proactively influence brand investment strategy while establishing clear accountability for funding of each event







4 year degree or equivalent experience



BBA in Business or Marketing; MBA-preferred with at least 5-7 years of CPG experience

Strategic thought leadership with strong ability to influence and collaborate across functions

Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations

Creative thinking and problem solving skills

Strong verbal and written communications with ability to persuasively sell

Demonstrated ability to develop and cultivate relationships

Agency management preferred

Travel Required: 15%

Relocation Eligible: Not Eligible for Relocation

Other Characteristics

Ability to bridge from higher level PCB strategies to specific retailer-level plans

Executive presence to represent Shopper Marketing in discussions with Trade Marketing, Customers, Finance, & Sales

Understanding in-store marketing role in broader brand & channel strategies

Ability to coach team on "what good looks like"



Post Holdings and Post Consumer Brands provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.