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Senior Knowledge Analyst- Consumer Insights 

resume-library  |  United States  |  

United StatesUnited States (US)
Banking & Insurance/Banking
Work Type:
Work Time:
Full Time


Senior Knowledge Analyst- Consumer Insights


As a Senior Knowledge Analyst (SKA) for BCG's Customer Demand & Innovation (CD&I) topic, you will work within the rapidly growing Marketing, Sales, and Pricing team, and play a critical role in helping customer insights projects succeed. You will support execution of quantitative and qualitative primary consumer research efforts, learn to translate research into meaningful insights, and communicate recommendations to internal teams.

CD&I projects ignite growth for our global clients across industries through best-in-class insights on customer behavior and needs. One project may involve writing a survey to inform the investment thesis for a consumer products client looking at an acquisition in a new category. Another project may involve developing, executing, and synthesizing new qualitative and quantitative research to inform service innovation for a travel and tourism client. Yet another may necessitate research to renovate the employer branding for a fashion and luxury client. While contributing to client projects, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / develop solutions.

In addition to supporting client projects, you will also support commercialization efforts for the CD&I topic, working in conjunction with business leaders, providing insights and advice for proposals and client workshops. You will contribute to the development of intellectual property, best practices, and other assets for the business; Improving BCG's proprietary frameworks; building methodologies and tools; and guiding generalist consultants on the execution of quantitative and qualitative research. You will develop state of the art tools, working hand in hand with Knowledge Team peers.


* Developing customized primary consumer / customer research approaches from scratch based on client needs

* Synthesizing complex quantitative and qualitative data into clear, actionable insights

* Working in an ever-changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment

* Communicating with case teams and clients team members, in a credible and confident way

* Bringing a curious and creative mindset, open to new things and able to propose innovative ideas

* Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working


* 1-2+ years of management consulting experience OR 3+ years market research agency experience, with direct experience using quantitative research to address a range of business problems (experience with qualitative research and/or social listening a plus)

* Experience with the full lifecycle of consumer research: designing the approach / sample, writing questionnaires / discussion guides, managing fieldwork and related vendors, developing analytic plans, conducting data analysis, preparing compelling deliverables

* Experience in a range of research methodologies (e.g., MaxDiff, TURF, segmentation, conjoint, derived importance, attitudes & usage studies, focus groups, online communities, etc.)

* Preference for candidates with demonstrated experience using analytical skills to generate insights that inform business strategy. Mastery of Excel required; familiarity with tools such as Alteryx, SPSS, Tableau a plus.

* Bachelor's Degree required (advanced degree preferred)

* Fluency in English

* Strong business acumen and problem-solving capabilities

* Strong written and verbal communication skills

* Excellent interpersonal and communication skills


As the Senior Knowledge Analyst position is based in our Client Focus track, you will work face to face with BCG Project Leaders, Associates and Consultants on client projects. In the period between client projects, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.


The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PAs business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

Candidates should be aware that BCG currently maintains a policy requiring all US & Canada based employees to be fully vaccinated against COVID-19. Newly hired employees must be fully vaccinated prior to their employment start date. BCG is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the company to do so as provided under applicable federal, state, provincial and local law.