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Senior Paid Media Strategist (CRG 1848) 

resume-library  |  United States  |  

United StatesUnited States (US)
Design/Product Design
Work Type:
Work Time:
Full Time


Senior Paid Media Strategist (CRG 1848)

Media Planning/ Placement opening in Cleveland, Ohio. This and other banking / lending/ financial services jobs brought to you by The NPAworldwide Job Board Job description:

Position is with a leading digital lending platform that focuses on student loan refinancing. Qualified candidates MUST HAVE experience in marketing a credit product ie: consumer financing, credit cards etc.

Work withpaid media teamto plan, design, and build acquisition and retargeting campaigns for paid media

Traffic campaigns & ads across multiple biddable media platforms

Work with internal resources and external agency (when applicable) to consistently develop and test new ad creative

You are a data-driven digital marketer with a track record of success. As a member of the marketing team, you will play an integral role in planning, designing, building, executing, and optimizing biddable paid media campaigns, including but not limited to SEM, paid social, Display, Discovery, and YouTube. Youll be part of a team responsible for optimizing campaigns to drive loan volume and help deliver on our mission to help more people save money on their student loans.

Youre happiest deep in the details of campaign management with a keen eye for winning optimization strategies. You are constantly on the lookout and up to speed on the latest paid media marketing trends, and have strong opinions and knowledge of conversion objectives, bid strategies, creative testing, and more.

Analyze data and trends to continually optimize campaigns for efficient ROI and CPAs based on defined KPIs and conversion goals

Take the lead on managing, optimizing, and reporting on paid media campaigns

Creating and testing new audience targeting

Ideating and executing on CRO strategies

Researching market trends and advertising best practices

Developing and sourcing content for lead generation and retargeting strategies


3-5 years of hands on the keyboard media buying experience in Google and/or Facebook/Instagram

Experience managing $1m+ annual advertising budgets

Excellent analysis skills and confidence in making data-based recommendations

Strong quantitative skills in spreadsheets - pivot tables, VLOOKUPs and more

Excellent understanding of the channel platforms (Google and/or Facebook/Instagram)

Excellent communication skills

Ability to work in a fast-paced environment, prioritize and complete tasks

Financial services and lending experiencea plus

In-house marketing experience, especially in a regulated industry a plus

Advanced quantitative skills (SQL, Python, etc.) & experience working with data warehouse-based analytics a plus

Why is This a Great Opportunity:

Client is a top student loan refinancer. They have tripled in size over the past 18 months, and recently completed a substantial Series B round of funding.

Position can be worked 100% remotely within the U.S.

Equity will be part of the compensation package.

SALARY TYPE : Annual Salary

SALARY MIN : 80000