Company DescriptionStarcom USA (http://www.starcomww.com/markets/united-states/) is a world-renowned media communications agency that architects connected human experiences in the one-to-one era of marketing.
With more than 1,300 employees in the U.S., Starcom gets the right consumers’ attention and delivers brand-building results in partnership with the world's leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Company, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more.
Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], one of the world’s leading communications groups.We value you and the work you do.
We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures.
Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.Job DescriptionAs the Director, Media Strategy, Data and Platforms (Solutions Architect) you will draw on your experience and expertise in media and data strategy as it relates to the technology and platforms solutions marketplace to intersect and drive synergy between data, advanced analytics, and marketing strategy.
Most importantly, you will take a consultative, partnership-driven approach in driving the client's business results forward through data-driven strategy, product recommendation and implementation, and in-depth marketplace knowledge.
This is a new and unique opportunity to help a highly innovative consumer technology client navigate through an ever-changing data landscape through providing thought leadership and creating synergy amongst agency and client teams to ensure best media campaign results possible now and in the future.
The ideal candidate has a minimum of 7 years of directly related experience in data-driven media strategy, and consumer insights with in-depth knowledge of data, platforms and the advertisement technology marketplace.
Must haves include a proven track record of team and thought leadership, and managing key stakeholder relationships including executive and c-suite internal and external stakeholders, impeccable communication skills and demonstrated ability to present, lead meetings, and manage client relationships.This is part of a fun, innovative team that values career development, creativity, and leveraging individual talents to spearhead best possible results.
RESPONSIBILITIESGuide and drive use of data and technology to impact media strategies for brands based on business objectives.
Includes collaboration across to Strategy, Investment, and Analytics to oversee the deployment and activation of marketing technologiesMulti-year future state visioning of existing solutionsEvaluate new and current data & technology partners and new approaches for greatest client impactPioneer innovative approaches & solutions to address business objectives (via custom solutions) and industry gaps (via agency product development)Lead a team and leverage talents and abilities to achieve best solutions and results possibleBuild and maintain relationships amongst internal and external stakeholdersBuild presentations and deliver to internal partners and clientsServe as the marketplace representation for Starcom’s Data Practice and its impact on client businessesUnderstand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)\Communicate opportunities, learnings, and recommendations with authority and credibilityDeveloping business cases for the client to secure talent in Starcom talent and technologyQualificationsBachelor's degree or higher7 years of professional experience in consulting and advanced analytics, marketing technology, digital strategy, and buying.2 years of experience managing and leading a teamStrong attention to detail and understanding sense of urgency.
Proven track record in establishing prioritiesStrong entrepreneurial mind-set with the drive to dig in, problem solve, and evolve solutions; comfortable providing clarity in times of ambiguityAbility to cultivate relationships with technologyExcellent communication skills – written and verbalAdditional InformationAll your information will be kept confidential according to EEO guidelines.Job Summary375 Hudson St, New York, NY 10014, USA Full-time