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Social Media Strategist/Copywriter 
(Job)

resume-library  |  United States  |  

Ref:
PARTNER-409KT8
Direct:
Employer:
Location:
United StatesUnited States (US)
Category:
Design/Product Design
Work Type:
Permanent
Work Time:
Full Time
Tags:
job,united-states,resume-library

Description 

Social Media Strategist/Copywriter

Overview:

Social Media Strategist/Copywriter 



 



Service Champions Heating & Air Conditioning is one of the fastest-growing residential Home Services company that specializes in heating, cooling, insulation, water, and electrical. We are also one of the largest home services companies in the country and we take great pride on providing a professional, fun, and family environment for our employees. We are looking for a seasoned Social Media leader to be a storyteller, marketer, strategist, copywriter, and analyst. 



 



In this role, you will collaborate with our internal marketing team, human resources/recruiting and external partners to develop and execute communications to support the growth of clients, employees, and social media communities. You will also help with copywriting for sales and promotions materials to allow for consistent brand consistency and marketing language across various customer touchpoints. 



 



Your place of work makes all the difference in your life. At Service Champions, we believe our team members are our strongest asset.  You will be challenged to grow and to be your best every day. If you have a great attitude and a strong work ethic, we can teach you the residential home services industry. Join today and start building a career with tremendous earning potential. 



 



We have been locally owned and operated since 2003, dedicating ourselves to providing quality 5-star customer service to our employees and clients. We value our clients and team members by serving everyone with honesty and integrity. Super proud to share that we’ve been named a Top Workplace since 2016 (and counting). We are committed to our core values, and we protect our company culture through our commitment to being a Champion every day! 



 



What's In It For Me? 



Market Value Compensation 



Up to 3 weeks Paid Vacation 



Paid Birthdays off 



Health, Vision, and Dental plans for you and your family 



401k Retirement Plan with company match up to 30% 



Life insurance and accident insurance 



Special Program Options: FSA & EAP 



Referral Bonuses and Employee Discounts Program 



Continuous Training for your Professional Development & Life Skills Courses 



Fun Company Sponsored Events  



Working in a dynamic, collaborative, and fun environment 



Responsibilities:

What will I work on? 



Develop and execute on Service Champions social strategy to achieve monthly KPIs 



Utilizing our demographics, set A/B testing of campaigns on Facebook and Instagram



Develop and execute on the targeting, bidding, and monitoring of campaigns



Manage the social listings and analytics to present to key business stakeholders 



Partner with vendor teams to ideate and develop ongoing campaigns to drive consideration for Service Champions business 



Ideation of the social media calendar to increase brand reach and engagement



Managing, creating, and publishing original, high-quality content on social platforms



Work with our marketing team and human resources/ recruiting team on proactive engagement opportunities to create brand awareness, sales, and virality 



Manage campaigns to create social-first images, GIFs, and videos with the marketing team, human resources/ recruiting team and our center leaders 



Always have a finger on the pulse of social trends and platform updates  



Collaborate with marketing ops and project management to ensure social media is planned and implemented across integrated marketing and recruiting campaigns 



Manage and execute social advertising campaigns geared towards client sales, HR/Recruitment, and company branding



Take photos and videos for social posts and for use on marketing materials



Travel to different locations (San Jose, Livermore, Martinez, and occasionally Sacramento) to capture live footage of technician and client engagement



Have fun while creating social content to promote our products/services, team member engagement/spotlights, grow our team member base.   



Qualifications:

Do I have what it takes? 



Skills in creating social media strategies, content, and relevant performance metrics 



2+ years corporate B2C Social Media 



Extensive knowledge and experience of digital publishing platforms.



Experience planning out the content in a way to create leads and applicants for our business.



Demonstrated experience in handling and strategizing marketing campaigns



Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals 



High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards 



Bachelor’s degree in Marketing, Communications or related field (preferred)



Proven project management expertise to meet the challenge of multitasking and meeting deadlines 



Demonstrated knowledge of Facebook, Twitter, LinkedIn, TikTok, Instagram, Google+ and other social media best practices 



Exceptional communication and writing skills, with a passion for storytelling and an understanding of messaging to achieve results 



Video and photography experience



Experience/familiarity with Infinity, Apple MacOS and GSuite (preferred)