Our client is one of the UK’s leading online retailers, selling the highest quality designer brands to a discerning customer base across the world.
As the company grows from strength-to-strength, they are looking to attract an experienced PPC executive to join their eCommerce team based at their Glasgow city centre head office and assume responsibility for creating and delivering effective PPC strategies for their key audience.
Devising optimisation tactics, reporting on and analysing performance of PPC campaigns, the successful applicant will assume responsibility for the following: Manage and optimise the company PPC activity, reporting daily, weekly and monthly on sales performance analysis Implement and optimise ‘Best-In-Class’ PPC campaigns to online sales and maximise ROI Maximise PPC opportunities through the main search engines, Facebook, Instagram, Pinterest, YouTube etc.
incorporating high quality video, content and display Optimise product feed management to increase online sales results Via tools such as Google Analytics, monitor the activity and performance across each campaign and action optimisation plans based on the data-driven analysis Implement new product, brand and proposition launches via intelligent PPC plans and campaigns Identify new opportunities for revenue growth via PPC in the markets with most acquisition and revenue potential Produce detailed analysis and reporting of each PPC activity and campaign, providing actionable insights on performance where required The successful candidate will likely possess the following skills, experience and personal attributes: A marketing or statistical analysis related degree and a passion for PPC 2 years’ experience gained in a similar position with a luxury brand online retailer Excellent working knowledge of different PPC ad formats, AdWords features and bid management tools Expert working knowledge of industry standard PPC tools and an excellent understanding of product feed management, performance marketing, conversion, and online customer acquisition A data driven individual with an incisive approach to problem solving Highly proficient inworking with large data sets and able to provide clear and informative insight Strong assimilation, organisational skills and the ability to multi-task and hit the ground running Expert knowledge of ranking factors and search engine algorithms This is a fantastic opportunity to join an innovative, progressive, high-value and people-focused business, at a time when growth, acceleration and global customer acquisition is at the core of their strategic objective.
CV’s should be emailed in the first instance to: Tony Hamilton – Managing Director – Hamilton Hunter Scotland Limited