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Local Sales Account Executive (Automotive Advertising) - Nashville, TN 

resume-library  |  United States  |  

United StatesSchool St, TN, 37178
Work Type:
Work Time:
Full Time


Local Sales Account Executive (Automotive Advertising) - Nashville, TN

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.

We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out Effectv at .

Job Summary:

Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services to achieve established annual sales goals within assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Works with moderate guidance in own area of knowledge.

Core Responsibilities:

- Analyzes, develops and presents market research and advertising proposals to support client activities and products.

- Understands dealership operations and profit motives and applies that knowledge into building an advertising strategy to generate local ad sales revenue.

- Analyzes data and utilizes excellent influencing skills in order to tell a compelling story.

- Identify dealership advertising budgets (new, used and service) and share by utilizing Polk and market research data

- Provides weekly forecasting, as well as monthly and quarterly marketing reports

- Maintains up-to-date customer and prospect records and participate in development of sales forecasts.

- Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls, and expense reports.

- Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.

- Apply your established relationship building skills to effectively partner with both internal and external contacts.

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specifications:

- High School or Equivalent

- Marketing or related field

- Generally requires 2-5 years related experience

- Knowledge of automotive industry, including but not limited to the architecture of a dealership

- Understanding of automotive industry challenges in current sales environment

- Knowledge of the relationship between the dealer, dealer association and the OEM

Employees at all levels are expected to:

- Understand our Operating Principles; make them the guidelines for how you do your job

- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services

- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences

- Win as a team - make big things happen by working together and being open to new ideas

- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our communities

Comcast is an EOE/Veterans/Disabled/LGBT employer